WHAT IT IS: The most powerful in its category - reduces drying time more than 30 percent and closes the hair cuticles. High power to straighten the frizziest hair in half the time.

WHAT IT DOES: An ionic ceramic system moisturizes and enlightens the air, eliminating electrostatic charges. Hyper technological design of the latest generation. Compact and ergonomic. Includes cold air shot.

ABOUT THE BRAND: All Elchim dryers are manufactured in Italy, in the great Milan, the heart of inspiration for fashion and design. The city where the greatest fashion stylists initiate the values of elegance, refinement and extreme care for details. The techological innovation lead to hairdryers that are lighter, more balanced, more ergonomical, more silent and with the heat that closes up the hair's cuticles.

Brand: Elchim

Origin: Italy