WHAT IT IS: The key to Exude's design is a revolutionary new crystal applicator which is sophisticated, smart, and chic. The applicator releases the perfect amount of lipstick each user needs. It also retains its shape over time, so women will never have to worry about their lipstick wearing down, melting or crumbling.

Size: 0.9 fl oz

WHAT IT DOES: This lipstick is enhanced with a smooth hint of mint scent, and a new, complex formula. The crème’s lush finish comes from the custom formula of vitamin E & C in a creamy Elastic Gel. This exceptional formula is lightweight, comfortable and moisturizing, and comes dressed in a sleek, yet chic, soft touch white case.

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Brand: Exude Lipstick

Origin: United States

Exude Lipstick

Before launching Exude Lipstick, founders Diane Breidenbach and Laurence Mille surveyed cosmetics consumers and other makeup manufacturers to pinpoint the shortcomings of other lipsticks and lip glosses. Breidenbach and Mille drew upon their survey findings and years of related testing and research to develop a high-tech, long-lasting lipstick that was both more convenient and more precise than other lip products. Made of moisturizing and vitamin-rich ingredients, Exude Lipstick comes in a plastic applicator that prevents melting or crumbling, and is available in both gloss and crème form. Chosen by InStyle magazine as an “editors’ pick,” Exude Lipstick has also appeared in the New York Times and on Today.