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Flat front cotton chinos
Brand: GANT Rugger
Over the past few seasons, the men's runways have been, well, flooded with a sea of cool blues, from deep navies to rich indigos to cobalts, Prussian blues, and beyond. The result? A reinvigoration of the the quintessential men's hue. In the latest in our weekly spring trends series, our friend Luigi Tadini shows us three ways to take the unofficial color of the season to the next level. Click through the slideshow for some inspiration, then shop the sale below to make the look your own.
Founded in 1949 by a hard-working Ukrainian immigrant named Bernard Gantmacher, GANT built its sterling reputation by revolutionizing the men's dress shirt. Double pleats, locker loops, and other functional features helped the company distinguish its products from those of competing clothing brands and become one of the nation's leading shirt makers. In the 1960s and 1970s GANT popularized casual American sportswear with the Rugger — a striped cotton rugby shirt featuring unbreakable, tackle-proof rubber buttons — as well as trendy madras shirts and and stylish chinos. Originally inspired by the rugby polo, GANT Rugger — the kid sibling to GANT's flagship label -- features denim, jackets, shirts and ties in bold colors and patterns: think a yellow button-down paired with a snappy tartan blazer, or a warm lambswool pullover sweater paired with tortoiseshell sunglasses. Tailored and well-made with a playfully laidback vibe, GANT Rugger is perfect for men whose style strikes the balance between casual and formal. Other GANT lines include the flagship label as well as GANT by Michael Sebastian, Kids, Fragrance, Eyewear, and Footwear.