Pin Down Bladder Cancer Bladder Cancer Awareness Month rosette lapel pin.br>* Custom lapel pin created by Hook + Albert in partnership with Marvin Traub Associates

• Metal casing with enamel inlay
• Hook + Albert engraved logo at side
• Traditional metal post with butterfly pin back

Pin Down Bladder Cancer is a major campaign to bring awareness and raise funds for bladder cancer, one of the most underfunded cancer research areas. Supporters are asked to have friends and family sponsor them for at least $1 per day to wear their rosette every day in the month of July.

Bladder cancer is the fourth most common cancer in men and the fifth most common overall, with an estimated 500,000 people in the U.S. alone currently affected. There are 70,000 new cases a year, with 14,000 deaths, and the rate of recurrence is 50 to 75 percent. 80 percent of cases are in men, and though it is the most expensive cancer to treat on a per patient basis, bladder cancer gets 10-20 times less funding than other tumor types, such as prostate or colorectal cancer.

Due to the amount of research needed and the huge funding gap that exists today, the Pin Down Bladder Cancer campaign believes it can have more impact, per dollar raised, than many other similar causes.

The proceeds raised from the Pin Down Bladder Cancer initiatives will go to support Memorial Sloan-Kettering Cancer Center's (MSKCC) bladder cancer Translational Science Program

Brand: Hook + Albert

Material: Metal, Enamel

Origin: Imported

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After reconnecting at a mutual friend’s wedding and bonding over their shared love of bright socks, Hook + Albert co-founders Adam Schoenberg and Cory Rosenberg realized that, of all the men in attendance, not one had a go-to accessories brand. And so Hook + Albert — the name is a reference to the chain, or “albert,” and hook that attached a pocket watch to a gentleman’s vest during the sixteenth through the nineteenth centuries — launched in 2011 with the aim of creating quality accessories to fill that gap in the market. From lapel flowers and colorful shoelaces to ties and (of course) boldly patterned dress socks, this is gear for guys who truly appreciate the art of dressing.