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About Activa

Venerable Swiss watchmaker Invicta has been manufacturing quality timepieces since the mid-nineteenth century. Ever-evolving technology and a broadening customer base eventually led the brand to create Activa — its line of sporty, high-performance watches — and Activa Kids, adapted for a youthful, fashion-conscious generation. Vivid, two-tone rubber bands, graphic watch dials, and (in some cases) clever tutorial markings to help children learn how to tell time are what sets this high-energy brand apart. Activa's watches are so vibrant and fun, kids won't be able to resist glancing at their wrists (talk about arm candy!). Both digital and standard clock-face versions come in happy hues and designs.

Past Sales Featuring Activa & more

Sale Ended November 26, 2012

Watches Under $100

Whether you're on the hunt for a sparkly, crystal-studded stunner, or a trendy men’s diver for that special someone, this sale has what you need — and at prices you won't see again anytime soon! From classic stainless steel to slick metallic styles, there’s a stunning option to sport time after time.

Sale Ended June 26, 2013

Our Favorite Watches Under $100

If you’re in the market for a new timepiece, snag one at the top of our buyers' must-have lists. This elegant mix features top names like Christian Bernard Paris, Swiss Legend, and a_line, and includes styles ranging from dainty stainless steel bracelets (with mother-of-pearl dials) and ultra-bright divers (with silicone straps) to sharp, minimalist styles (with stately rose gold trim). And with each one priced under $100, how can you resist?

Sale Ended April 09, 2015

Early Access: Polished Watches Feat. Escada

Opt for elegance with these sleek, ultra-chic timepieces

Sale Ended April 02, 2015

Most Coveted Watches

Bulova, Lucien Piccard, and more investment-worthy brands soaked in status