Looks still available

See All Activa Products

About Activa

Venerable Swiss watchmaker Invicta has been manufacturing quality timepieces since the mid-nineteenth century. Ever-evolving technology and a broadening customer base eventually led the brand to create Activa — its line of sporty, high-performance watches — and Activa Kids, adapted for a youthful, fashion-conscious generation. Vivid, two-tone rubber bands, graphic watch dials, and (in some cases) clever tutorial markings to help children learn how to tell time are what sets this high-energy brand apart. Activa's watches are so vibrant and fun, kids won't be able to resist glancing at their wrists (talk about arm candy!). Both digital and standard clock-face versions come in happy hues and designs.

Past Sales Featuring Activa

Sale Ended February 21, 2014

Watches Under $100

Sure, your cell phone has a clock on it. But do you really want to be the guy who pulls out a Blackberry when someone asks for the time? Didn’t think so. Get your watch game in order with this massive selection of sporty divers, casual models, and more — all priced at $100 or less.

Sale Ended July 13, 2011

Activa Watches for Kids

Rendered in every color of the rainbow, Activa's Swiss-made watches have serious kid appeal. Make learning to tell time fun with the digital styles we've rounded up here: In a selection that includes bold solid hues, multicolored options, and even translucent style, even the pickiest kid will find lots to love.

Sale Ended November 11, 2011

Fun & Colorful Watches by Activa

Activa's watches are so vibrant, kids won't be able to resist glancing at their wrists. They come in a bunch of happy hues and designs (including two-toned bands!), and both the digital and regular clock face versions make telling time fun.

Sale Ended July 19, 2014

Up to 70% Off: Fashion Watches

Snap up outfit-making accents, from crystal-studded bracelets to sporty chronographs.