Activa & more

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About Activa

Venerable Swiss watchmaker Invicta has been manufacturing quality timepieces since the mid-nineteenth century. Ever-evolving technology and a broadening customer base eventually led the brand to create Activa — its line of sporty, high-performance watches — and Activa Kids, adapted for a youthful, fashion-conscious generation. Vivid, two-tone rubber bands, graphic watch dials, and (in some cases) clever tutorial markings to help children learn how to tell time are what sets this high-energy brand apart. Activa's watches are so vibrant and fun, kids won't be able to resist glancing at their wrists (talk about arm candy!). Both digital and standard clock-face versions come in happy hues and designs.

New Sales Featuring Activa & more

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Past Sales Featuring Activa & more

Sale Ended May 03, 2014

Steal His Look: Boyfriend Watches

Oversized bracelets and sporty chronographs, borrowed from him.

Sale Ended August 13, 2014

Trend Watch: Orange

Orange is the new black... Haven't you heard? To celebrate the fact, this sale features a slew of stylish watches in the color of the season — from quirky analogs by Simplify to sophisticated, exposed-movement versions by Stuhrling Original.

Sale Ended June 26, 2013

Our Favorite Watches Under $100

If you’re in the market for a new timepiece, snag one at the top of our buyers' must-have lists. This elegant mix features top names like Christian Bernard Paris, Swiss Legend, and a_line, and includes styles ranging from dainty stainless steel bracelets (with mother-of-pearl dials) and ultra-bright divers (with silicone straps) to sharp, minimalist styles (with stately rose gold trim). And with each one priced under $100, how can you resist?

Sale Ended April 05, 2013

The Classic Watch

Arm candy feeling a little monotonous these days? Liven things up with a brand new adornment for your wrist, brought to you by brands like August Steiner, a_line, and Porsamo Bleu. We've got elegant rose gold chronographs; oversized, borrowed-from-the-boys styles; and sleek ceramic bracelets decked out with mother-of-pearl and crystal-encrusted dials, yellow gold trims, and glittering diamond bezels.