Even after many decades in the apparel game, the German megabrand Adidas is still keeping things fresh — and not only through its signature sportswear line. In 2010, the company launched Adidas Originals Blue: a retro-inspired heritage collection of men's and women's track suits, hoodies, sweaters, cardigans, and other casual streetwear. Originals Blue draws from traditional Adidas looks (the name itself refers to the signature “bluebird” shade used in the Adidas Originals logo) to create jackets, Adicolor trainers, dyed leather high-top sneakers, fashion low tops, sweatshirts and other beloved styles for the ultra-modern set. Fans of the brand's classic trefoil logo, take note: This is the only Adidas line where you'll find it, emblazoned across everything from denim to outerwear.. Fun fact: German businessman Adolf Dassler founded Adidas in 1948 after having a falling-out with his brother Rudolf, who went on to create another German sportswear label you've probably heard of — Puma.
Our debut collection from adidas Originals Blue may draw inspiration from the sportswear giant’s legendary archive, but this is modern streetwear through and through. From slim trackpants to smart V-neck sweaters to sharp sneakers, this bright, bold gear is just the thing to keep you looking stylish this summer.
Choose from a solid knit or cardigan and pair it with one of our patterned sport shirts to really add dimension to your look. For the bolder guys out there, throw on the leather bomber for that extra bit of cool.
Finish your weekend with a little thievery that will keep you smiling all week and looking stylish all winter. For your top half, grab a sheepskin line shepherd comber from Fench Connection, trim blazers from Michael Kors and printed tees from Second Sunday. In terms of trousers, knick yourself some killer cotton chinos, skinny trousers, or drop pocket pants from famous brands like J Brand, Converse Black Canvas and Theory.
Sneakerheads, rejoice—we’ve rounded up a massive selection of every guy’s favorite casual kicks in this sale. Whether it’s high-tops or low, or fashion-forward or old-school varieties, you’re sure to find something in this slew of designer kicks that suits your style.