Alife clothing and footwear reflects the heart and soul of New York City's street art culture. Launched in a Lower East Side storefront in 1999, Alife started out as a studio of sorts for NYC artists interested in experimenting with fashion and design. Since then Alife has grown into one of the key brands on the urban apparel and sneaker markets — collaborating with Nike, Timberland and other major labels on curated apparel and limited-edition shoes and sneakers. Despite its popularity among celebs (Jay-Z and Jessica Alba are fans), Alife hasn't strayed far from its humble roots: its suede sneakers, roomy t-shirts, and classic sweatshirts eschew trendiness and ostentation in favor of simplicity and comfort.
The title of this mega-sale says it all, with an even dozen designers taking part. Take your pick among “sidewalk cruisers” from Sanuk, multicolored boat shoes from Sperry Topsiders, wingtips from Ted Baker Footwear and various head-turners (including pretzel sneakers) from Keep. PRO-Keds, Clae, K-Swiss, Alife, Simple and John Varvatos. A pair of Reebok imprints round out this shoe sale to end all shoe sales.
Score sizzling summer staples like sleek and modern Mosley Tribes sunglasses; Parke & Ronen’s hottest swimwear; and ‘60s-inspired casual sneakers, top-siders and more from three of today’s hottest footwear labels.
Liven up your day-to-day with the cool assortment from these up-and-comers. From Alife, find streetwise running shoes in offbeat hues and funky patterns. BBlessing, SmoothCo. and Shipley & Halmos put the focus on easy-yet-edgy basics, while Nicolas K, What Goes Around Comes Around and Unis turn the lumberjack look into a thing of urban brilliance.