Alternative Apparel’s collection of super-soft clothing runs the gamut of elevated everyday basics, including hoodies, shirts, shorts and tees that are made with a focus on craftsmanship and sustainability. Alternative Apparel was founded in Atlanta in 1995 with comfort in mind – vintage-soft, perfectly worn in and stylish to boot. Designer and creator Greg Alterman’s goal was to take the casual t-shirt to the next level of apparel: fashionable, comfortable, and tailored for fit – and we’d say he’s succeeded. Alternative also makes loungewear and accessories and runs two other labels: eco-friendly Alternative Earth and sophisto Alternative Orange.
Give the ragged old tees in your drawer a rest and spruce up your off-duty gear with this massive selection of t-shirts and henleys from brands like York St. by J. Press, American Apparel, Gilded Age, and more. Whether you opt for a camo-print tee or a solid henley, this sale will ensure your casual attire stays up to date — without breaking the bank.
Pile on these versatile hoodies, henleys, and more for a cool look that'll keep you warm.
Keep it cool with warm-weather must-haves from BLK DNM, WeSC, Alternative, and more.
Layer your look with loungewear by James Perse, Orlebar Brown, French Connection, and more.