American Apparel

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About American Apparel

Known for its super-soft jersey cotton knitwear and boundary-pushing billboards, American Apparel reinterprets casual basics in more colors than Crayola’s got crayons. Founded in 1989 by Canadian entrepreneur Dov Charney, the company made its name by marketing its plain T-shirts and sweats in provocative ads shot by store employees, friends, and even Charney himself. Over the years the label’s product line has expanded to include hoodies, leggings, backpacks, headbands, leather goods, and kidswear. Comfy, classic and a little controversial, American Apparel clothing meets all your daily wardrobe needs.

Past Sales Featuring American Apparel

Sale Ended February 25, 2016

Sportshirts Under $40

Chic, casual button-ups by your favorite labels

Sale Ended September 10, 2012

We ♥ Purple!

If you have a child who loves all things purple, you won't be able to resist this sale. (We like purple, we just can't stand Barney.) Here's a small taste of the items we're featuring in this happy hue: dresses, jackets, headbands, watches, and backpacks.

Sale Ended July 18, 2012

We ♥ Gingham!

This charming checkered print is timeless, and can be found in the closets of kids (and adults) everywhere. The hand-picked selection here features adorable dresses and swimsuits that have a vintage vibe, plus classic button-downs and the cutest pair of gingham sneakers.

Sale Ended January 29, 2016

January Steals: Under $40

Upgrade your style without spending your family fortune

More Styles by American Apparel