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About B. Tempt'd

Fun, fashionable, and sophisticated, B. Tempt’d lingerie is for youth-minded women of all ages who know that feeling sexy doesn’t require sacrificing comfort. Launched in 2009 by Wacoal, the Japanese lingerie powerhouse founded by Koichi Tsukamoto in the 1950s, B.Tempt’d offers demi-cup and push-up bras up to size DDD, lace bralettes, bustiers, camisoles, garter belts, and panties in styles to suit every mood. Does your personal bra collection need a boost? Try the Ciao Bella Balconette: an underwire bra with fishnet wings and a sheer bow in the front, available in dramatic deep purple and fuchsia. Looking for something more basic? The Faithfully Yours comes in T-strap and strapless styles in black, white, and nude — perfect under a t-shirt or work blouse. And for those of you who prefer your lingerie to come with an important public service message, B. Tempt'd has created four Awareness bras that include instructions on how to self-screen for breast cancer.

Past Sales Featuring B. Tempt'd

Sale Ended January 12, 2016

Lingerie: A Fabulous Foundation

Delicate underpinnings to satisfy your inner femme fatale

Sale Ended May 23, 2016

Lingerie Boutique: Everyday Underwear

All of the intimates to put the “top” back in top drawer, from sexy little things to style solutions

Sale Ended December 31, 2015

Stock Up: Femme Lingerie

Upgrade your top drawer with these detailed delicates

Sale Ended November 11, 2011

Wacoal + B. Tempt'd

The key to a well-stocked lingerie drawer? A mix of pieces that's a little naughty and a little nice. You'll find beautiful examples of both in this selection. We've got plenty of everyday essential like perfect-fit bras in neutral hues alongside shaping camisoles and shorts. And for after hours? look here for flirty, embroidered bras and panties that feel as good as they look.

More Styles by B. Tempt'd