Baby Steps

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About Baby Steps

Baby Steps’ line of clothing for babies and kids tips its 100% cotton cap to 1960s counterculture — think tie-dyed footies and peace-sign pajamas — while offering more contemporary designs such as stripes and delicate floral prints. Sisters Vivian Reisman and Rita Lerner founded Baby Steps not long after giving birth to their first children at around the same time; when the new moms discovered that most infant clothing was made from synthetic fabrics, they created an all-cotton collection that would be gentle and kind to newborns’ skin. From soft layette sets to long-sleeved onesies, Baby Steps basics are mix-and-matchable, comfortable, and oh-so-adorable.

Past Sales Featuring Baby Steps

Sale Ended September 26, 2016

Our Favorite Printed PJs

Send 'em off to sleep (and slumber parties) in style

Sale Ended July 02, 2016

$15 Steals: PJs for Baby & Kids

A slumber party full of cute, colorful prints

Sale Ended October 27, 2016

Printed PJs for Baby & Kids: From $15

They’ll have sweet dreams in hearts and stars, festive stripes, and other cheery motifs