BCBGeneration

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About BCBGeneration

BCBG stands for “bon chic, bon genre” — French for "good style, good attitude” — and given its confident, youthful collections, the label BCBG definitely lives up to its name. Since launching BCBG in 1989, fashion designer Max Azria has created chic clothing that melds classic European design principles with an irreverent American spirit. Launched in 2008, BCBGeneration is BCBG’s contemporary lifestyle label for, in the company’s own words, “today’s quirky girl”: the kind of adventurous gal who pairs a bold-print, asymmetrical dress with chandelier earrings and chunky platform heels, or combines a daring draped-back tee with a micro-mini and a roomy boho bag. The label offers a full line of wardrobe essentials, including sexy-but-sophisticated dresses and separates, casual shoes and boots, handbags, and jewelry. BCBGeneration is just one part of Azria's expansive empire, which also includes the labels BCBG and BCBGMAXAZRIA and collections of couture, swimwear, shoes, men’s suits, cosmetics, and handbags.

Past Sales Featuring BCBGeneration

Sale Ended March 01, 2011

We've Got Your Size: Dresses 0-2 - 2/28/2011

From body-con minis to floor-sweeping maxis, and everything in between, this dress sale offers an array of wearable styles in your size!

Sale Ended November 13, 2011

Treat Yourself: Luxe Loungewear

We all have our favorite uniforms for wearing around the house—why not take yours up a notch with and slip into something that feels as luxurious as it looks? This sale's selection of luxurious loungewear includes curve-skimming slips and chemises, two-piece pajama sets, and embroidered robes, plus draped dresses, jersey cardigans, and silk pants that can take you from the couch to the corner store on a moment's notice.

Sale Ended November 06, 2012

Sunday Night Steals: Up to 70% Off

Want to score of-the-moment styles by some of your favorite designer names? This inspired mix of essential shoes, bags, dresses, sweaters, and more — broken down by apparel and accessories — makes dressing for the season a total breeze. Happy Sunday!

Sale Ended January 14, 2013

Last Chance Final Sale: Women's Clothing Up to 90% Off

Better act fast — this sale is full of enviable must-haves from some of your favorite designers, and this is your last chance to snag them. These are the wardrobe staples — printed silk dresses, skinny jeans, embellished cardigans, and more — you'll wear all year long, so don't miss your chance to scoop up something special!