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About Bellissima

Bellissima’s Augie Moschitto saw a future in plastics — Italian Rhodoid plastic, to be precise, also known as acetate — when Benjamin Braddock was still in diapers. Having worked as a stone setter for a large jewelry house and as an optical laboratory technician, Augie was the first of three generations to own and operate fashion jewelry company Bellissima by Moschitto Designs in Jamaica, Queens. For more than 50 years, Augie, his three children, and now his granddaughter, Lisa, have made handcrafted pendants, cocktail rings and bracelets with acetate as a base. Their staying power stems from Bellissima’s clever blending of references, from the colorful bangles sported by club kids in the’80s all the way back to the Art Deco and Bakelite designs of Augie’s heyday.

Past Sales Featuring Bellissima

Sale Ended February 08, 2012

Jewelry by Bellissima, Lead & Adia Kibur - 2/6/2012

Wear your art on your sleeve with unique designs from these three head-turning lines. From brightly colored ornate filigree cuffs to drop earrings to delicate bangles, this curated collection fuses vintage and semi-precious materials to create statement-making jewelry that’s pretty and playful.

Sale Ended July 08, 2013

Everyday Earrings

Give your summer uniform a boost with crystal chandeliers, beaded hoops, and geometric studs.

Sale Ended July 27, 2012

Pop of Color: Bracelets, Necklaces & More

Emerald green. Cherry red. Hot pink. Canary yellow. This summer's trendiest hues are splashed across the charming bracelets, necklaces, earrings, and rings in this sale — by Chan Luu, Cara Couture, and more. There's nothing like a pop of color to breathe new life into a wardrobe, and this striking array is full of options we know you're going to love.

Sale Ended March 15, 2013

The Everyday Necklace

Make your everyday look a little more special with these elegant gold pendants, playful charms, delicate station necklaces, and more. And whether you prefer single or multi-strands, or hearts and skulls, this mobile-exclusive sale has something for everyone.