Swedish tennis player Björn Borg spent most of the 1970s winning Grand Slam titles (11 in all) and cementing his place in the pantheon of sports legends. He also became something of a style icon, thanks to his rugged good looks and long blond hair. In 1984, a year after his retirement from tennis, Borg launched his eponymous sportswear collection and embarked upon his quest to “spread the Swedish underwear liberation.” Now the second-most popular underwear brand in Sweden after Calvin Klein, Björn Borg Underwear offers everything from women's lace thongs, hipsters and bras to super-bright men's boxer-briefs and leggings, as well as styles for children. Every pair features a superior, snug fit meant to keep you comfortable whether you're lobbing shots or just lounging around at home.
End the weekend on a high note with a great deal on pieces from some of your favorite designers, including 7 for All Mankind, John Varvatos, and Gant by Michael Bastian, among others. You’ll find everything here from polos and espadrilles to sportcoats and cufflinks. It’s the kind of selection you’ll want to tell your friends about — but only after you’ve made your picks.
Widely regarded as the first “rock star” of tennis, Bjorn Borg has taken his flashy skills off the court with his eponymous line of men’s basics. Whether you’re watching Wimbledon re-runs in the plaid pajama pants (you do that too right?) or looking to upgrade your underwear drawer with some bold prints, it’s match point and Borg’s serving for the win with this sale.
Punch up your daily look with this slew of top product from some of our favorite designers, which we've heavily discounted for your buying pleasure this Labor Day. You're welcome.
FREE NOIR WELCOME GIFT!
Select any one item of your choice from this collection of products as our welcome gift to you. You'll receive a discount at checkout covering the full price of the item. Your Noir welcome gift also includes FREE SHIPPING (domestic) which you can apply to any items from other sales that are in your cart at checkout and on all orders placed within one hour of your welcome gift order.
Thank you for your loyalty, and happy shopping!