Boppy has won American Baby magazine’s Best Baby Product of the Year award 10 times — an accomplishment that’s even more impressive when you consider that thousands of moms nationwide cast the deciding votes. Founded in 1989 by a young Colorado-based mother and designer named Susan Brown, Boppy started out with just one product: an ergonomically designed, C-shaped breastfeeding pillow that both helped babies to sit upright and protected Mom from back and neck strain. Today Boppy’s collection includes its popular pillows and cheerful slipcovers as well as newborn loungers, play gyms and mats, and the Boppy Bounce in Comfort Bouncer: a super-cute bouncy chair that features detachable toys and plays relaxing music.
Hints of lace give essential intimates a sexy slant
Made-to-flatter musts from favorites like J Brand and Imanimo
The Boppy was voted the #1 baby product eight times by American Baby magazine—and any parent who owns one can probably tell you why. The rounded pillow supports babies too young to sit up on their own, easing neck and back strain on moms during feeding time. We've got an array of cute patterns in our sale, from geometric patterns to pretty pastels.
Not every girl is a girly girl—but if your little style hound is, she'll find plenty to love in this pretty-in-pink selection. From loungewear and pajamas, to footwear and dresses, this adorable crop of basics and frills will keep her looking darling this spring and beyond.