Fashion designer Ron Poisson launched Cult of Individuality in 2009 with a simple, if lofty, goal: make denim jeans so comfortable and well-cut that they became your favorite pair. A few seasons in, and things are looking good. Cult of Individuality designs a full run of men’s and women’s jeans, and their range of washes has something to satisfy every palette. Whether they’re slim and inky, relaxed and distressed, made of Japanese selvedge denim or 100 percent cotton, these are the jeans you’ll never want to take off. Be sure to check out the brand’s other designs, including the Kismet denim jacket with corduroy trim and the classic Heritage jean jacket.
Elevated off-duty looks perfect for lazy Sundays
Stock up on this everyday staple, just in time for the new season
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Casual staples with an extra dose of edge