Ever/After's collection of children's casual clothing emphasizes simplicity and the luxury of premium fabric. Founders Gary and Christy Winston pride themselves on using only the highest-quality soft Pima cotton to design their comfy and classic activewear, which fits babies and kids ages zero to 12 years. V-neck onesies, tri-blend cardigans, unisex yoga pants, loose-fitting tank dresses, and other styles come in basic black, grey, and other “grown-up” colors and transcend fleeting trends. For Mom and Dad (or Aunt and Uncle), Ever/After crafts chic bags constructed from selvedge denim. The company donates 25 percent of every sale to nonprofits that provide services for children, so your little ones can help their peers while looking stylish.
Ever/After offers classic-but-cute clothes (no frills necessary!). These super-soft shirts and yoga pants will be a hit with your little ones. Bonus: The company will donate 25 percent of the net profit from each garment to the cause of your choice (they partner with organizations that help change the lives of children in need).
A curated list of our must-haves for the season
His favorite fall basics to mix and match
Standouts from the weeks' most popular sales.