Ever/After's collection of children's casual clothing emphasizes simplicity and the luxury of premium fabric. Founders Gary and Christy Winston pride themselves on using only the highest-quality soft Pima cotton to design their comfy and classic activewear, which fits babies and kids ages zero to 12 years. V-neck onesies, tri-blend cardigans, unisex yoga pants, loose-fitting tank dresses, and other styles come in basic black, grey, and other “grown-up” colors and transcend fleeting trends. For Mom and Dad (or Aunt and Uncle), Ever/After crafts chic bags constructed from selvedge denim. The company donates 25 percent of every sale to nonprofits that provide services for children, so your little ones can help their peers while looking stylish.
If you have a child who loves all things purple, you won't be able to resist this sale. (We like purple, we just can't stand Barney.) Here's a small taste of the items we're featuring in this happy hue: dresses, jackets, headbands, watches, and backpacks.
Ever/After offers classic-but-cute clothes (no frills necessary!). These super-soft shirts and yoga pants will be a hit with your little ones. Bonus: The company will donate 25 percent of the net profit from each garment to the cause of your choice (they partner with organizations that help change the lives of children in need).
Kids are just about done with school. Next stop: Camp! The jeans, tanks, tees, and hoodies here were designed for all-day play, so scoop up a few of these lightweight pieces before it's too late.
Spot a piece with your little one's name on it? Snag it before it's too late — each item in this assortment is the only one of its kind left in stock. Find some of our favorite items for kids, including casual clothes, cozy coats, charming shoes, and more.