Ever After

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About Ever After

Ever/After's collection of children's casual clothing emphasizes simplicity and the luxury of premium fabric. Founders Gary and Christy Winston pride themselves on using only the highest-quality soft Pima cotton to design their comfy and classic activewear, which fits babies and kids ages zero to 12 years. V-neck onesies, tri-blend cardigans, unisex yoga pants, loose-fitting tank dresses, and other styles come in basic black, grey, and other “grown-up” colors and transcend fleeting trends. For Mom and Dad (or Aunt and Uncle), Ever/After crafts chic bags constructed from selvedge denim. The company donates 25 percent of every sale to nonprofits that provide services for children, so your little ones can help their peers while looking stylish.

Past Sales Featuring Ever After

Sale Ended September 02, 2012

Ever/After Apparel for Girls & Boys

Ever/After offers classic-but-cute clothes (no frills necessary!). These super-soft shirts and yoga pants will be a hit with your little ones. Bonus: The company will donate 25 percent of the net profit from each garment to the cause of your choice (they partner with organizations that help change the lives of children in need).

Sale Ended June 24, 2013

Get Ready for Camp: Tees, Tanks & More

Kids are just about done with school. Next stop: Camp! The jeans, tanks, tees, and hoodies here were designed for all-day play, so scoop up a few of these lightweight pieces before it's too late.

Sale Ended January 29, 2014

Sweater Weather: Up to 70% Off

When it comes to wardrobe staples for children, cozy sweaters are at the top of the list in the snowy season. And fashionable kids are in luck with this selection of knits, as it offers sweaters, dresses, hats, scarves, and pants that combine equal parts warmth and of-the-moment design.

Sale Ended March 22, 2013

Ever/After for Boys & Girls

Ever/After offers classic-but-cute clothes (no frills necessary!). These tees and tanks (made with super-soft pima cotton), bubble skirts, and shorts will be a hit with your little ones. Bonus: The company will donate 25 percent of the net profit from each garment to the cause of your choice (they partner with organizations that help change the lives of children in need).