The unofficial birth year of Fjällräven is 1950. That’s when 14-year-old Åke Nordin, in preparing for a trek across the mountains of northern Sweden, realized that all the backpacks then available on the market had a nasty tendency of bunching up and riding too low. Nordin’s solution: construct a wooden frame that more evenly distributed weight and improved comfort. Ten years later, the ingenuity that lead Nordin to design his first frame — a modified version of which is now standard throughout the industry — lead him to officially found Fjällräven. Named after the Arctic fox, Fjällräven designs weatherproof jackets and performance trousers for outdoor adventures as well as shirts, sweaters, women’s shorts, and other clothes for days in the city. Every item reflects the company’s commitment to innovative design, smart functionality, and durable materials, and is as stylish as it is useful.
If you have a child who loves all things purple, you won't be able to resist this sale. (We like purple, we just can't stand Barney.) Here's a small taste of the items we're featuring in this happy hue: dresses, jackets, headbands, watches, and backpacks.
With spring comes a whole crop of new colors — purples, pinks, yellows, and greens take on lighter shades as the weather warms up. So give your child's wardrobe a burst of brightness with these dresses, polos, cardigans, and more.
Spot a piece with your little one's name on it? Snag it before it's too late — each item in this huge assortment is the only one of its kind left in stock. Find some of our favorite items for kids, including casual and dress-up clothes, charming shoes, swimwear, and more.
Columbia sportswear has become a ubiquitous outerwear brand for a reason: Their garments are durable enough for the great outdoors yet stylish enough to incorporate into kids' everyday wardrobes. These super-soft zip-ups will help little ones ease into warmer weather, and they can run into spring with the shoes on sale here, too.