Frida & more

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About Frida

Founded in 2010 by Freida Rothman — the talented, NYC-based designer behind Belargo Jewelry — Frida is a girls’ jewelry collection inspired by Rothman's young daughters. Frida's dainty enamel heart- and flower-shaped stud earrings, silver-plated pendant necklaces, and golden rings and bracelets — many of which feature cubic zirconia accents — will add just the right amount of sparkle to your toddler or preteen fashionista's ensemble. Designer-quality yet fun and sweet, Frida is just the thing to keep your little one out of your jewelry drawer!

Past Sales Featuring Frida & more

Sale Ended July 20, 2015

Early Access: Pale Cloud for Girls

Fine fabrics and luxe details from the beautiful boutique brand

Sale Ended June 15, 2015

CHaLK NYC for Girls

Total statement-makers, crafted in the U.S.A.

Sale Ended March 17, 2015

Twirl-Worthy Spring Dresses

Life-of-the-party pieces with plenty of whimsical frills.

Sale Ended March 02, 2015

The Perfect Easter Basket

The ultimate holiday treats: stuffed rabbits, classic storybooks, and more.

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