General Idea & more

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About General Idea

Emerging Seoul designer Bumsuk Choi arrived on the scene in Spring 2004 with his label General Idea, and he hasn’t stopped pushing the menswear envelope since. Recent collections have been dominated by androgynous military looks, drapey trousers, oversize cuts, an abundance of hardware, and unexpected pops of fur. Choi has also participated in a number of inspired collaborations with brands like Absolut, Heineken, MAC Cosmetics, and Puma.

Past Sales Featuring General Idea & more

Sale Ended July 21, 2015

Fresh Sweats

Comfortable workout gear that can keep up with you beyond the gym

Sale Ended December 22, 2014

Outerwear Feat. Calvin Klein Collection

Keep out the cold in style with these sleek jackets and coats.

Sale Ended November 23, 2014

Wear This Now: Festival Style

Rock out in these colorful tees, tanks, shorts, and more.

Sale Ended August 21, 2015

Short Order

Need-them-now shorts by Gant Rugger, Publish Brand, Brooks Brothers, and many more

More Styles by General Idea