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About General Idea

Emerging Seoul designer Bumsuk Choi arrived on the scene in Spring 2004 with his label General Idea, and he hasn’t stopped pushing the menswear envelope since. Recent collections have been dominated by androgynous military looks, drapey trousers, oversize cuts, an abundance of hardware, and unexpected pops of fur. Choi has also participated in a number of inspired collaborations with brands like Absolut, Heineken, MAC Cosmetics, and Puma.

Past Sales Featuring General Idea & more

Sale Ended March 09, 2015

The New Short-Sleeve Shirt

Reinvent your warm-weather wardrobe with graphic tees, printed button-ups, and more.

Sale Ended February 20, 2015

Final Few

Score stylish apparel and accessories at a great price.

Sale Ended March 04, 2015

Spring Staples

Washed chinos, printed button-ups, and more of the season’s go-to pieces

Sale Ended December 25, 2014

As Seen on KTLA: New Year's Eve Style

A checklist for getting all glammed up before the ball drops on 2014.

More Styles by General Idea