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About General Idea

Emerging Seoul designer Bumsuk Choi arrived on the scene in Spring 2004 with his label General Idea, and he hasn’t stopped pushing the menswear envelope since. Recent collections have been dominated by androgynous military looks, drapey trousers, oversize cuts, an abundance of hardware, and unexpected pops of fur. Choi has also participated in a number of inspired collaborations with brands like Absolut, Heineken, MAC Cosmetics, and Puma.

Past Sales Featuring General Idea

Sale Ended December 27, 2015

Up to 80% Off: Outerwear

Score a new topcoat — or maybe two — with steals by John Varvatos, Rogue, and more

Sale Ended April 04, 2016

Final Few

Your last chance to score these stylish steals before they go

Sale Ended January 12, 2015

Final Sale: Shoes

Boots, sneakers, oxfords, espadrilles, and every other style you can think of, now for less.

Sale Ended November 30, 2015

Sweaters: From $50

Half-zips, V-necks, and more sophisticated fall layering

More Styles by General Idea