Generic Surplus

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About Generic Surplus

Generic Surplus founders Brandon Day and Kevin Carney say the goal of their men's footwear imprint is to serve as a "case study in adultism”: an aesthetic that represents the intersection of mature sophistication and youthful street attitude. The younger sibling of Day and Carney's luxury label Generic Man, Generic Surplus offers the same understated style and unmatched versatility as its older brother, but with a more casual vibe and at lower price points. The result? Sharp, logo-free chukka boots, lightweight mesh plimsolls, wingtip shoes, and other designs in materials ranging from bone brown canvas to oxblood leather. Based in L.A., Generic Surplus has collaborated with the French couture label Comme des Garçons on Shirt — a line of slip-ons and lace-up sneakers in bright primary colors and neutral hues. Another favorite designing partner is Obey, the fashion label started by artist Shepard Fairey (the artist behind President Obama's “HOPE” poster).

Past Sales Featuring Generic Surplus

Sale Ended January 14, 2016

Almost Gone: Our Best Shoes

Don’t let bad shoes ruin your best clothes

Sale Ended August 10, 2015

Generic Man & Generic Surplus

From lace-ups to high-tops, thoroughly modern footwear for any occasion designed in L.A.

Sale Ended March 06, 2016

Sneakers Under $60 Feat. Tretorn

Serious steals on our coolest kicks

Sale Ended September 18, 2015

Final Few

Your last chance to score stylish apparel and accessories at a great price