In 2006, fashion designer Ali Fatourechi toured Europe in search of the necessary ingredient for Genetic Denim — a line of jeans distinguished by a second-skin fit. Fatourechi found exactly what she was looking for, and ever since has created denim jeans so lightweight and soft that they feel like pajamas. Genetic’s Shya cigarette jeans (available in traffic-stopping shark tooth!), Shane faux-front cigarette jeans, James skinny jeans, and other women’s styles feature super-modern cuts that love your curves and flatter every shape. For men, straight-legged jeans and shorts come in an array of washes and colors, from white to dark blue. For those days when you don’t feel like jeans, Genetic Denim offers a selection of casual denim dresses like the Sylvia — a light-blue shirt dress worn by the likes of supermodel Alessandra D'Ambrosio.
Keep it cool yet professional with laid-back office attire
Skinnies, bootcuts, and flares in the wear-with-anything wash
Take your denim obsession to the next level with sexy skinnies and cut-off shorts from cult favorite labels Ksubi and Neuw Denim. Bright berry, jade, and mustard hues are cooler than your everyday blues, while moto jackets and camo-printed jeans make for a perfect street style photo opp.
Travel in style with casual maxis, plane-friendly jumpsuits, bold beach bags, and more