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About GRO

Gro Company founders Rob and Ouvrielle Holmes invented the Grobag baby sleeping bag, Gro’s signature invention, after trying to get their newborn son Sam to sleep. Around the time their second child was born, the UK-based couple decided to produce Grobags for other new parents who might be searching for an alternative to fussy baby blankets and sheets. Launched in September 2000, Gro instantly made an impact: today, more than 95 percent of British parents use baby sleeping bags. With a line of products that includes newborn swaddles, color-changing Gro-egg thermometers, clocks, and nightlights in addition to its signature sleep sacks (available in sizes 0-6 months, 6-18 months and 18-36 months), Gro has demonstrated an unflagging commitment to making sure that little ones everywhere sleep soundly and safely.

Past Sales Featuring GRO

Sale Ended November 03, 2012

Snooze in Style: Gro Sleep Bags

Say goodbye to bunched-up blankets and kicked-off covers! Grobag wearable blankets keep tiny dreamers cozy, and are safer than traditional bedding (unlike regular blankets, these sleep bags stay put). Grobags come in cheery colors and soft fabrics, and ensure that babies are well on their way to becoming champion sleepers.

Sale Ended August 02, 2012

Gifts for Baby


Sale Ended April 04, 2011

All New Gro Bags: For the Love of Sleep

British parents swear by Grobags as an alternative to fussing with blankets and sheets, and their sound-asleep babies agree. Keep your little one cozy and snoozing safely with our selection of whimsically printed sleeping bags, along with other naptime essentials.

Sale Ended February 01, 2013

Halo SleepSacks

Forget bunched-up blankets. Halo's signature SleepSack wearable blankets (recommended by the American Academy of Pediatrics to reduce the risk of Sudden Infant Death Syndrome) are engineered to stay put. Learn how they will help your baby sleep better on our Gilt Little Inspirations Blog.

Sale Ended April 14, 2013

Get Ready for Baby!

This one-stop shop is definitely the baby-on-board jackpot! SleepSacks from Halo, onesies from our very own Little Gilt, Maclaren rockers and strollers, car seats from The First Years, and much more are on display here. Visit our Gilt Little Inspirations blog for our top 10 baby shower checklist here.