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About I Love Ugly

New Zealand brand I Love Ugly clothing exemplifies a certain beau-laid aesthetic with its legendary 5 panel hats, Zespy track pants, shirts, shoes, watches, leather goods and more. Auckland-based I Love Ugly was founded in 2011 by Valentin Ozich and Barnaby Marshall, who channeled their love of art, music and design into fashion-forward clothing for the contemporary man. The brand’s nimble, smart style of Antipodean awesome is amplified by its name; the ironic appellation of I Love Ugly is meant to underline how important it is to be proud of one’s own style and unique taste, instead of falling prey to herd mentality. I Love Ugly’s too-cool cred is well established, counting underground and established celebrities like Diplo, the Jillionaire and Lorde as fans. Take it from us, we all love ugly.

Past Sales Featuring I Love Ugly

Sale Ended March 06, 2015

Must-Have Sportswear Feat. Eleven Paris

Casual essentials with an edge, by some of menswear's coolest emerging labels.

Sale Ended May 21, 2014

Short-Sleeve Button-Ups

At some point this summer it will be way too hot for long sleeves. When that time comes, make sure you’re prepared with our latest selection of stylish short sleeve button-ups. From plaids to stripes to checks, stay cool and in style no matter how high the temperature rises.

Sale Ended April 06, 2014

How to Wear It: Colorblock

Great takes on a key spring look, from brands like Marc by Marc Jacobs and Black Fleece.

Sale Ended December 03, 2015

Final Few

Last chance: great gear at even better prices