Imoga creates baby and children's clothes to, in its own words, “capture the joy, wonder and playfulness of childhood at its best.” Founded in 2006 by designer HeaJung Chung, this adorable clothing collection caters to girls ages six months to 12 years old with uncomplicated designs rendered in velour, chiffon and other luxe fabrics. Imoga's soft viscose ruffled dresses, tiny rompers in pastel hues, comfy skirts and skorts, and other pieces are bold yet age-appropriate.
Just for her: Twirly skirts, sporty sweats, leggings, and more
Save big on the freshest finds of the season
Life-of-the-party pieces, covered in pretty prints and frills
Luxe faux fur poncho jackets, hats, and more, handmade in England