Imoga creates baby and children's clothes to, in its own words, “capture the joy, wonder and playfulness of childhood at its best.” Founded in 2006 by designer HeaJung Chung, this adorable clothing collection caters to girls ages six months to 12 years old with uncomplicated designs rendered in velour, chiffon and other luxe fabrics. Imoga's soft viscose ruffled dresses, tiny rompers in pastel hues, comfy skirts and skorts, and other pieces are bold yet age-appropriate.
Cool ombre tank dresses and graphic tees pair perfectly with everyday cardigans and shorts.
Sweetly embellished picks, prime for everyday dress-up
Standouts from the week's most popular sales
Pretty, playful takes on casual basics.