Imoga creates baby and children's clothes to, in its own words, “capture the joy, wonder and playfulness of childhood at its best.” Founded in 2006 by designer HeaJung Chung, this adorable clothing collection caters to girls ages six months to 12 years old with uncomplicated designs rendered in velour, chiffon and other luxe fabrics. Imoga's soft viscose ruffled dresses, tiny rompers in pastel hues, comfy skirts and skorts, and other pieces are bold yet age-appropriate.
Cool ombre tank dresses and graphic tees pair perfectly with everyday cardigans and shorts.
Standouts from the week's most popular sales
First and foremost, kids' clothing has to be comfortable — but throw some serious cute factor into the mix and the appeal is irresistible. Case in point: the cozy fall separates on offer here from Asia-inspired line Imoga. First thing that caught our eye: the Amanda faux fur vest. Um...can we get that in our size? And if your little one needs some playtime staples, don't miss the dresses and leggings.
These picks won’t last long: Sought-after clothes, shoes, and accessories