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About Improvd

Avant-garde meets accessible in Improvd, the affordable couture clothing line by Sam Ben-Avraham (founder of NYC cult boutique Atrium) and Valentino Vettori (formerly of the fashion brand Diesel). Founded in 2010, Improvd pairs timeless minimalist style with high-end sophistication to create one-of-a-kind looks: A stitched lamb leather jacket distinguished by an asymmetrical zip-front closure, a graphic-print wrap dress in green ombre modal, and pieces like the Ophelia coat — a wool shawl wrap featuring an uneven handkerchief hem. Improvd’s collection also includes all your favorite wardrobe staples, including skinny jeans and solid-color button-down blouses. This emerging label has quickly become a hit among celebrities such as Olivia Palermo and Nicki Minaj.

Past Sales Featuring Improvd

Sale Ended October 08, 2011


Minimalist meets avant-garde with this rising label, which takes a subdued color palette and gives it a fashion-forward kick. Today’s pieces (seen on fans such as Nicki Minaj) include wraparound jackets, quilted tops, and fitted vests with inventive details like chiffon collars and leather ties.

Sale Ended August 28, 2012

Shades of Gray

There's nothing drab about this crop of grays. Lace tops, striped turtlenecks, layer-ready vests, and comfy tees are joined by decidedly more daring pieces: just look at standouts like the dramatic silk trousers, the edgy asymmetric trench, and the woven canvas coat — from names like Marni, Derek Lam, Vince, and more.

Sale Ended November 26, 2012

Outerwear Under $200

With frosty weather in full force, it’s time to stock up on chic, winter-ready toppers for yourself and everyone on your list. The avant-garde cuts, eclectic fabrics, and artful details that define the sleek, modern picks in this sale are guaranteed to be the stars of the coat check. What’s not to love?

Sale Ended October 20, 2012

Fall Trend Alert: Countryside Colors

With the weather changing and the leaves turning, it’s time to introduce a gorgeous new palette of colors for fall. We’ve got skinny jeans, dresses, sweaters, and coats rendered in rich, autumn-inspired hues: vibrant peacock blue, golden mustard yellow, and deep hunter green, to name a few. We've also got braided belts, soft scarves, handbags, and more. Ladies, it's time to show your true colors.