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About Improvd

Avant-garde meets accessible in Improvd, the affordable couture clothing line by Sam Ben-Avraham (founder of NYC cult boutique Atrium) and Valentino Vettori (formerly of the fashion brand Diesel). Founded in 2010, Improvd pairs timeless minimalist style with high-end sophistication to create one-of-a-kind looks: A stitched lamb leather jacket distinguished by an asymmetrical zip-front closure, a graphic-print wrap dress in green ombre modal, and pieces like the Ophelia coat — a wool shawl wrap featuring an uneven handkerchief hem. Improvd’s collection also includes all your favorite wardrobe staples, including skinny jeans and solid-color button-down blouses. This emerging label has quickly become a hit among celebrities such as Olivia Palermo and Nicki Minaj.

Past Sales Featuring Improvd

Sale Ended October 08, 2011


Minimalist meets avant-garde with this rising label, which takes a subdued color palette and gives it a fashion-forward kick. Today’s pieces (seen on fans such as Nicki Minaj) include wraparound jackets, quilted tops, and fitted vests with inventive details like chiffon collars and leather ties.

Sale Ended February 03, 2012

Simply Chic: Easy Minimalism

Sometimes less truly is more: Minimalism is one of fashion's most enduringly chic aesthetics, and this sale is specially curated to help you perfect the timeless look. You'll find simple shifts and silk dresses that you can dress up or down, plus cozy cardigans and vests, understated blouses, and versatile tees. No further accessories required.

Sale Ended January 17, 2012

Sunday Night Steals: Apparel & Accessories

Want to score of-the-moment wintertime styles by some of your favorite designer names for less? This mix of essential separates, dresses, and accessories — by DKNY, Juicy Couture, Just Cavalli, and more — makes dressing for the cold weather simple.

Sale Ended February 11, 2012

Back to Basics: Dresses, Tops & More

Easy elegance is the impetus behind this collection from Pure & Simple, which features a selection of dresses, tunics, wraps, tanks, and tees that can be dressed up or dressed down, depending on your mood. Living up to its name, the line excels at chic simplicity. So snap up these essentials, and quick!