“Easy for parents, comfy on kids,” is the slogan of Joah Love. Based in Los Angeles, Joah Love dresses kids ages six months to 14 years - up to 70% off. For your littlest ones, Joah Love Baby includes ruffled bloomer-and-dress sets for girls and preppy pants combos for boys; older kids can choose their looks from a wide assortment of shirts, hoodies, and other wardrobe staples. Available in stores from Palm Springs to Japan, this label has proven to be a hit among celebrity babies: Violet Affleck and Mason Disick (the son of Kourtney Kardashian) have both been photographed wearing their fave Joah Love fashions.
Just for her: Twirly skirts, sporty sweats, leggings, and more
Everyday staples go funky with graphic prints and hip colors
It’s time to fill their closets: Dresses, rompers, jeans, tees, and more
Stock up on our cutest (and coziest) picks for the season