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About Josie Natori

Natori, the Japanese word for “the highest form of art," perfectly describes the luxurious underthings and sleepwear created by Josie Cruz Natori and her eponymous lingerie label. Based in New York City, Natori started her company shortly after an old friend sent her some hand-embroidered blouses from her native Philippines. Natori showed the shirts to a buyer at Bloomingdale’s, who liked the way they echoed the look of Yves St. Laurent’s then-popular peasant blouses. At the buyer’s suggestion, Natori lengthened them and turned them into nightshirts. Within weeks, she set up shop in her living room; a few years later, she left her job as an investment banker and began working out of an 11,000-square-foot loft in midtown Manhattan. Natori has infused the elegant look of her first creations into gorgeous lingerie that you'll want to wear all day long. Rich fabrics and intelligent design define the label’s collection of bras, robes, pajamas, and other confections, enhanced by Natori’s signature detailing, embroidery, and appliqué. Over time Natori has expanded her label to include sumptuous bedding and towels, sexy swimwear, jewelry and accessories, even glasses and sunglasses — all designed to help you reach natori in planning your wardrobe and home.

Past Sales Featuring Josie Natori & more

Sale Ended September 03, 2015

Sweet Dreams: Flirty Lingerie & Sleepwear

Winning nighttime looks by Only Hearts are equal parts chic and comfortable

Sale Ended February 26, 2015

Color Crush: Shades of Blue

Chill out this spring with dresses and separates in cool hues.

Sale Ended November 18, 2013

Sleep In: Holiday PJs, Nightgowns & More

Whether you like to keep things light or get totally comfy, we've got you covered with this ready-for-bed mix from beloved labels like Blush Lingerie, Josie, and Midnight by Carole Hochman. Slip into sultry, whisper-weight slips and lacy chemises, or cuddle up in a soft pair of PJs, stamped with classic polka dots, lively florals, and more festive prints.

Sale Ended November 21, 2014

Lounge Around: Comfy PJs & More

Homebody essentials chic enough to wear beyond your front door.

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