Kids Preferred

Looks still available

See All Kids Preferred Products

About Kids Preferred

Founded in 1983, Kids Preferred has a simple mission, to help develop the young minds of tomorrow through imaginative play. By creating superior quality, soft toys and storybook characters, Kids Preferred hopes to instill a love of learning in children of all ages. Headquartered in New Jersey, Kids Preferred, has an award-winning asthma friendly product line, featuring unique, lovable toys specially certified for use by children with asthma or allergic sensitivities, and its many partnerships allows them to introduce kids to the worlds of Beatrix Potter, Charlie and Lola, Elmer, Harley-Davidson, Eric Carle, Puff the Magic Dragon, and Gruffalo, among many others.

New Sales Featuring Kids Preferred

Shop 1 New Sales

Past Sales Featuring Kids Preferred

Sale Ended November 15, 2014

Early Access: Gear Essentials Feat. Sophie the Giraffe

Tackle teething, diaper changing, and way beyond with these go-tos.

Sale Ended December 21, 2014

Classic Gifts: Trains & More Feat. Lionel

Bring a little tradition home for the holidays.

Sale Ended March 08, 2015

Think Spring: Nursery Refresh Feat. Babyletto

Put a seasonal stamp on their space with sunny patterns and soft pastel hues.

Sale Ended March 02, 2015

The Perfect Easter Basket

The ultimate holiday treats: stuffed rabbits, classic storybooks, and more.

More Styles by Kids Preferred