Kids Preferred

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About Kids Preferred

Founded in 1983, Kids Preferred has a simple mission, to help develop the young minds of tomorrow through imaginative play. By creating superior quality, soft toys and storybook characters, Kids Preferred hopes to instill a love of learning in children of all ages. Headquartered in New Jersey, Kids Preferred, has an award-winning asthma friendly product line, featuring unique, lovable toys specially certified for use by children with asthma or allergic sensitivities, and its many partnerships allows them to introduce kids to the worlds of Beatrix Potter, Charlie and Lola, Elmer, Harley-Davidson, Eric Carle, Puff the Magic Dragon, and Gruffalo, among many others.

Past Sales Featuring Kids Preferred

Sale Ended November 15, 2014

Early Access: Gear Essentials Feat. Sophie the Giraffe

Tackle teething, diaper changing, and way beyond with these go-tos.

Sale Ended March 02, 2015

The Perfect Easter Basket

The ultimate holiday treats: stuffed rabbits, classic storybooks, and more.

Sale Ended January 03, 2015

Gear Essentials Feat. UPPAbaby

Pro-grade strollers and more that'll make your daily routine easy.

Sale Ended April 20, 2014

Great Gifts: Our Best Baby Toys

Set them up for hours of play with colorful stuffed animals, puzzles, and books.

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