Kids Preferred & more

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About Kids Preferred

Founded in 1983, Kids Preferred has a simple mission, to help develop the young minds of tomorrow through imaginative play. By creating superior quality, soft toys and storybook characters, Kids Preferred hopes to instill a love of learning in children of all ages. Headquartered in New Jersey, Kids Preferred, has an award-winning asthma friendly product line, featuring unique, lovable toys specially certified for use by children with asthma or allergic sensitivities, and its many partnerships allows them to introduce kids to the worlds of Beatrix Potter, Charlie and Lola, Elmer, Harley-Davidson, Eric Carle, Puff the Magic Dragon, and Gruffalo, among many others.

Past Sales Featuring Kids Preferred & more

Sale Ended November 15, 2014

Early Access: Gear Essentials Feat. Sophie the Giraffe

Tackle teething, diaper changing, and way beyond with these go-tos.

Sale Ended November 19, 2015

Build It Big: Tegu Blocks & More

Watch a colorful construction site take shape

Sale Ended October 12, 2015

Our Favorite Toys

Playtime finds we love: stacking blocks, mini kitchens, and more

Sale Ended April 16, 2014

Kids' Favorite Characters & Superheroes

Toys, PJs, and books they'll love, starring Minnie Mouse, Barbie, Iron Man, and more.

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