Founded in 1983, Kids Preferred has a simple mission, to help develop the young minds of tomorrow through imaginative play. By creating superior quality, soft toys and storybook characters, Kids Preferred hopes to instill a love of learning in children of all ages. Headquartered in New Jersey, Kids Preferred, has an award-winning asthma friendly product line, featuring unique, lovable toys specially certified for use by children with asthma or allergic sensitivities, and its many partnerships allows them to introduce kids to the worlds of Beatrix Potter, Charlie and Lola, Elmer, Harley-Davidson, Eric Carle, Puff the Magic Dragon, and Gruffalo, among many others.
Tackle teething, diaper changing, and way beyond with these go-tos.
Watch a colorful construction site take shape
Playtime finds we love: stacking blocks, mini kitchens, and more
Toys, PJs, and books they'll love, starring Minnie Mouse, Barbie, Iron Man, and more.