Levi's Red Tab

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About Levi's Red Tab

The history of blue jeans begins — and ends, brand loyalists would argue — with Levi’s. In 1873, the U.S. government granted a patent to San Francisco shop owner Levi Strauss and Jacob Davis, a tailor from Reno, Nevada, to make denim work pants strengthened with copper rivets. The two men named their enterprise Levi Strauss & Co., after Strauss’ bustling dry goods store, and launched what became one of the world’s most enduring and widely recognized clothing labels. In 1936, Levi’s began promoting its brand name by attaching little red cloth tabs to its classic blue jeans. Over the years, the tabs became so symbolic of the company that they inspired Levi’s Red Tab Jeans, which today serves as Levi’s core label. Red Tab is home to some of Levi’s most beloved premium denim styles, including its iconic button-fly 501s, boot-cut 517s, skinny 511s, and super-skinny 510s. You’ve just found your next go-to pair of jeans.

Past Sales Featuring Levi's Red Tab

Sale Ended December 22, 2015

Best-Selling Denim Under $100

Great deals on 7 For All Mankind, BLK DNM, and more that'll make you revel in the blues

Sale Ended June 23, 2016

Denim Deals: $75 & Under

A range of washes and silhouettes, all at a steal

Sale Ended January 29, 2016

January Steals: Under $40

Upgrade your style without spending your family fortune

Sale Ended February 27, 2016

February Best Sellers: Apparel

The month is almost over, but your favorite picks are still available

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