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About Mara Hoffman

When it comes to concocting awe-inspiring, original prints, clothing designer Mara Hoffman is an absolute genius. Inspired by mythology, magic, and world cultures past and present, Hoffman’s prints vary in style from boho-psychedelic to futuristic and geometric, and are unfailingly colorful. Based in New York City, Hoffman launched her first clothing line in 2000 — hand-dying and batiking her dresses, shirts, and other ready-to-wear pieces herself. In 2008 she launched her wildly popular swimwear collection, applying her intricately detailed patterns to vibrant one-pieces, bikini sets, dashiki maxi dresses and other beach apparel. Hoffman adds kimono sleeves, colorful beading, and artful draping to many of her pieces, giving them a one-of-a-kind, architectural effect. Famous fans of Mara Hoffman's savvy "world traveler meets fashion forward flower child" aesthetic include Kate Hudson, Drew Barrymore and Nelly Furtado.

Past Sales Featuring Mara Hoffman & more

Sale Ended July 25, 2015

Zara Terez Girls' Swim

Punchy graphics she’ll want to show off in (and out of) the pool

Sale Ended July 30, 2015

The Swim Shop: Up to 80% Off

Splash-worthy deals on summer suits, sandals, and pint-sized shades

More Styles by Mara Hoffman