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About Minimu

Minimù calls its children’s clothing “slow fashion” — a reference to the worldwide movement, begun in Italy, to slow down the pace of life and celebrate qualities such as artistry and uniqueness. Designed for little ones ages zero to 12, Minimù’s stunningly crafted, pure cotton and wool dresses, onesies, cardigan sweaters, booties, pants, and other wares stand out for their elegant, muted color palette: think pale pinks, taupe, washed-out blues and greens, and rust. Many pieces feature stitched-on star- and heart-shaped appliqués or oval patches; attached with contrasting-color thread, these shapes are more artistic than cutesy. Raw edges and asymmetrical details give Minimù’s collection a mature, contemporary feel. If your little ones grow up to be world-famous designers and architects in 30 years, you can credit their Minimù gear for giving them a head-start in developing a thoughtful, high-brow aesthetic.

Past Sales Featuring Minimu

Sale Ended January 07, 2016

Up to 80% Off: Girls' Clothes

Can’t-miss outfits she’ll want to wear everywhere

Sale Ended December 12, 2016

New Markdowns for Kids

Save big on the freshest finds of the season

Sale Ended March 26, 2016

Nautical-Inspired Clothes for Baby & Kids

They'll make waves in all-American stripes, primary hues, and more

Sale Ended December 28, 2015

Girls' Dresses: From $20

Just what she wants to wear, no matter what the occasion

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