New Balance

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About New Balance

New Balance has come a long way since 1906, when William J. Riley founded the company under the name New Balance Arch Support Co. and limited its output to flexible insoles. Now one of the U.S.’s most prominent athletic brands, New Balance offers a full line of men’s, women’s and kids’ apparel and accessories as well as underwear and high-performance shoes beloved by athletes all over the world. The Massachusetts-based brand introduced its first running shoe in 1938 and followed up a few years later with a baseball shoe designed for the Boston Braves. Subsequent decades have brought cross-training and walking shoes, the super-comfortable Minimus Zero, and innovations such as shock absorbers and REVlite foam cushioning. Though lightweight, New Balance’s clothing and shoes go heavy on style thanks to their bright colors, subtle details, and fun fabrics.

New Sales Featuring New Balance

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Past Sales Featuring New Balance

Sale Ended August 04, 2017

Our Best Selling Activewear

Cool, comfy picks for breaking a sweat

Sale Ended July 28, 2017

New Balance Footwear

Kick things up a notch with fresh colorways by the classic label

Sale Ended September 03, 2017

The Sneaker Shop

Score versatile shoe choices that are a step above the rest

Sale Ended August 21, 2017

Active Shop

Elevated performance picks for all your adventures

Sale Ended October 04, 2017

Sneakers: 2 Pairs for $150

Discover your new favorite pair—at prices you can't miss

Sale Ended August 05, 2017

Our Favorite Sneakers Under $100

Add something fresh to your suiting at can’t-miss prices

Sale Ended October 14, 2017

Upstate Getaway Looks

Make the most of your mini escape with these great wardrobe updates

Sale Ended October 05, 2017

Get Out, Get Active

Keep that body tight (or whip it into shape) in styles suited for the outdoors

More Styles by New Balance