New Balance

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About New Balance

New Balance has come a long way since 1906, when William J. Riley founded the company under the name New Balance Arch Support Co. and limited its output to flexible insoles. Now one of the U.S.’s most prominent athletic brands, New Balance offers a full line of men’s, women’s and kids’ apparel and accessories as well as underwear and high-performance shoes beloved by athletes all over the world. The Massachusetts-based brand introduced its first running shoe in 1938 and followed up a few years later with a baseball shoe designed for the Boston Braves. Subsequent decades have brought cross-training and walking shoes, the super-comfortable Minimus Zero, and innovations such as shock absorbers and REVlite foam cushioning. Though lightweight, New Balance’s clothing and shoes go heavy on style thanks to their bright colors, subtle details, and fun fabrics.

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Past Sales Featuring New Balance

Sale Ended January 05, 2017

Active Sneakers

Get into your best shape with these cool selects

Sale Ended January 03, 2017

New Year, New You: Forever Fit

Get back into shape with workout-inspired picks worth a second look

Sale Ended January 24, 2017

Activewear Feat. SKINS Compression

Train and tone with some of the best products on the market

Sale Ended February 06, 2017

The Active Shop

Fashionable performance pieces for every type of workout

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