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About New Balance

New Balance has come a long way since 1906, when William J. Riley founded the company under the name New Balance Arch Support Co. and limited its output to flexible insoles. Now one of the U.S.’s most prominent athletic brands, New Balance offers a full line of men’s, women’s and kids’ apparel and accessories as well as underwear and high-performance shoes beloved by athletes all over the world. The Massachusetts-based brand introduced its first running shoe in 1938 and followed up a few years later with a baseball shoe designed for the Boston Braves. Subsequent decades have brought cross-training and walking shoes, the super-comfortable Minimus Zero, and innovations such as shock absorbers and REVlite foam cushioning. Though lightweight, New Balance’s clothing and shoes go heavy on style thanks to their bright colors, subtle details, and fun fabrics.

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Past Sales Featuring New Balance & more

Sale Ended April 13, 2015

Every-Occasion Shorts

Seasonal must-haves for the beach, the couch, and everywhere in between

Sale Ended August 11, 2014

Get Fit: Workout Shorts

Performance gear from Umbro, Puma, New Balance, and more to keep you moving in style.

Sale Ended November 17, 2014

Chapter & More

Graphic tees, joggers, and other ways to kick back in style.

Sale Ended March 09, 2015

The New Short-Sleeve Shirt

Reinvent your warm-weather wardrobe with graphic tees, printed button-ups, and more.

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