When you can’t find the perfect watch, make it yourself: that’s the conclusion Nixon founders Chad DiNenna and Andy Laats came to when they launched their cutting-edge accessories label in 1998. Based in Southern California, Nixon has adopted an aesthetic that is equal parts West Coast and East, traditional and hard-edged, hipster and sporty. With brand reps that include singer Santigold, professional skateboarder Tony Hawk and surfer Mark Cunningham, Nixon watches — rendered in high-gloss, boldly fluorescent rubber — offer both street cred and sophistication. In addition to timepieces, the label also designs headphones, bags and wallets, men’s and women’s clothing and outerwear, and sleek tech cases.
Substantial, sporty timepieces for everyday adventures
Now’s the time to start building your watch wardrobe
Handsome timepieces for every taste (and at every budget) by Rolex, Triwa, Braun, and more
Timepieces for every style, from rugged to dressy, by the SoCal lifestyle label