Nooka founder Matthew Waldman came up with the idea for his one-of-a-kind accessories line while staring at a large clock in a London hotel and having a flashback to his first-grade math class. Waldman's belief that “the future should not look like the past" translates into designs like the unisex SPONGELEVATE watch — a square, plastic yellow timepiece whose intuitive, artistic digital interface offers a graphical representation of time — and the Zub collection, whose polyurethane rubber watches are numbered according to the width of their wristbands (for example, the Zub 20 features a 20-millimeter strap). The bright blue silicone Asset Organizer wallet, polyurethane Strip belt and macaroni-headed NookaNooka collector’s toy are just some of the many other goods featured in Nooka’s collection, which has won over the likes of writer Takashi Murakami and the always fashion-forward Kanye West.
Incredible deals on a host of standout timepieces.
Is there anything more classic than an elegant silver watch? Traditional stainless steel is the metal of choice in this curated collection of unique accents, featuring fine labels like Porsamo Bleu, Stuhrling Original, Akribos XXIV, and many more. You’ll find rugged chronographs and divers, embossed leather straps, diamond- and crystal-flecked bezels, modern mesh bracelets, and more.
Graphic, intuitively designed accessories from the innovative NYC brand.
Choose from sleek metal-faced timepieces in blue n