Nooka

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About Nooka

Nooka founder Matthew Waldman came up with the idea for his one-of-a-kind accessories line while staring at a large clock in a London hotel and having a flashback to his first-grade math class. Waldman's belief that “the future should not look like the past" translates into designs like the unisex SPONGELEVATE watch — a square, plastic yellow timepiece whose intuitive, artistic digital interface offers a graphical representation of time — and the Zub collection, whose polyurethane rubber watches are numbered according to the width of their wristbands (for example, the Zub 20 features a 20-millimeter strap). The bright blue silicone Asset Organizer wallet, polyurethane Strip belt and macaroni-headed NookaNooka collector’s toy are just some of the many other goods featured in Nooka’s collection, which has won over the likes of writer Takashi Murakami and the always fashion-forward Kanye West.

Past Sales Featuring Nooka

Sale Ended March 26, 2011

Nooka Watches

Why pair your modern wardrobe with a traditional wristwatch? Outfit yourself with round-the-clock function and style. Nooka's distinctive timepieces—think square faces, futuristic dials, and colorful plastic bands—will prove to be a conversation piece, time and time again.

Sale Ended July 30, 2011

Right On Time: Timepieces We Love

Whether you're seeking a timepiece for daily wear or a watch that makes for a statement accessory, we've got an eclectic array here that has it all. Choose from cool men's styles, colorful (and interchangeable) straps, luxe exotic skins, classic silver, and timepieces dripping with diamonds—just to name a few.

Sale Ended August 15, 2014

Early Access: Nooka Watches

Graphic, intuitively designed accessories from the innovative NYC brand.

Sale Ended April 07, 2012

Mobile Exclusive: Nooka Watches

A fashion-forward wardrobe calls for a watch to match, and Nooka's ahead-of-the-curve timepieces are just the thing. With square styles, futuristic displays, and boldly colorful and patterned bands and faces, the brand's distinctive pieces are about as playful as a watch can get. Not only will your new watch keep time, it will be a conversation piece.