Nudie Jeans Co. was founded in 2001 in Gothenburg, Sweden. And since day one, the brand — helmed by designer Maria Erixsson, formerly of Lee Europe — has been all about the denim. The company was a frontrunner when Swedish jeans and dry denim were getting big stateside, and even the name “Nudie” refers to the idea that the label presents “the naked truth about denim.” No surprise, then, that the core of the collection is a tightly edited line of jeans in fits ranging from relaxed to super-skinny. But that’s not the only trick these sharp Swedes have up their sleeve; the line is topped off by a selection of shirts, outerwear, and accessories — all designed to perfectly complement your new favorite jeans.
Find the perfect pair of jeans with this expertly crafted assortment of Nudie jeans, ranging in fits from straight to skinny. Featured in a variety of hues, the jeans here can be complemented by denim jackets (a wardrobe essential) and casual tees.
Military gear is the foundation of modern men’s apparel — from the bomber jacket to the business suit. That influence is on full display in this selection of jackets, cargos, tees, and backpacks, in olive, khaki, brown, and, of course, camo. However enthused you are about its history, one thing’s for sure: This stuff just looks cool.
Stylish selections of a cool trend, from Gant, Jack Spade, Naked & Famous, and more
Leather and black clothes are still an integral part of the "downtown look," but the style today isn't confined to those things. In fact, while those elements are certainly still in play (as you'll see in this sale), sporty pieces like baseball caps, sweats, and nylon zip jackets are just as important to today's downtown feel. Mix and match the pieces in this sale until you look equal parts edgy and athletic, and you'll be sure to fit in without looking like you're in some kind of uniform.