Olasul—the name is a combination of ola, meaning “wave,” and azul, or “blue”—is surfwear inspired by the Peruvian coast. The brand is helmed by Lorenz Korder Fort, a lifelong lover of the ocean who was born in San Francisco, raised in Peru, and educated on the East Coast. After working in luxury-goods branding for a spell, Fort began to yearn for a career where he could strike out on his own while maintaining a connection to his home country. He decided to start a company that would satisfy his quest for personal fulfillment <i>and</i> his quest for proper swim gear. Olasul now makes a range of trunks, tees, and sweatshirts inspired by the culture, scenery, and colors of Peru, and designed to keep you looking sharp both in the water and out.
Guys, allow us to present the one-stop shop for all your warm-weather needs. This collection has everything from ties to trousers to trunks to keep you looking stylish through the dog days of summer. So whether you're building out a whole wardrobe, or grabbing that one piece you're missing, we've got you covered.
Swim season is here. And that means it’s time to invest in a great pair of trunks or boardshorts to keep you looking stylish whether you’re at the beach, the pool, or just hanging out in the hot tub.
Don’t ruin this winter’s warm-weather getaway with last year’s trunks. Before you hop a plane to that place where the piña coladas are endless and the cell service is nonexistent, outfit yourself with some new swimwear. You’ll find plenty of great options here, plus poolside gear like tees and tanks. The beach is calling for you. You should probably answer it.
From smart shirting and accessories to tailored jackets, footwear, and more, we’ve pulled together a slew of our top picks in this sale — and we did it just for you. Stock up, and thank us later.