This little underwear company got its start in 2007, when two would-be MBAs at UC Berkeley discovered a mutual interest in launching a fresh, new line of organic undergarments. After a few years of sales pitches and a collaboration with designer Yves Behar, the pair was in business. Their first prototype was a pair of silk-screened boxers, and they've since branched out into a number of styles for men, as well as thongs, bikinis, and boy shorts for women.
Our favorite brands and styles from this week's sales
A smart selection of the season's best wardrobe staples
Stock up on the daily essentials by 2(x)ist, Emporio Armani, and more
Quality boxers, briefs, and trunks in colors and patterns inspired by Aussie surf culture