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About Sedu

Sedu flat irons, hair straighteners and other tools will help you create the frizz-free, polished hairstyles you’ve always wanted. Launched in 2004 by Exceon American Beauty Supply, and now a firm favorite among elite stylists worldwide, Sedu sets out, in its own words, “to rid the world of boring, tired hair.” Its lightweight, professional-grade Revolution Pro hair dryer and Tourmaline styling iron employ scientist-developed, ceramic-tourmaline ionic technology and far-infrared moisturizing heat to reduce static and keeping hair shiny and healthy. Dream hair, here you come.

Past Sales Featuring Sedu

Sale Ended May 21, 2013


Who can say no to a little pampering? Treat yourself to salon-quality tweezer sets, bronzing mousse, Moroccan oil, sexy lipstick duos, and more, for a fully stocked beauty arsenal.

Sale Ended August 23, 2013

Get Gorgeous Hair: Sedu & Philip B

Make the hair of your dreams a reality with this mix of pro-grade tools and products, designed to help you fake the salon look at home. Check out luxurious finds from Sedu and Philip B, including sea salt sprays, sleek flat irons and diffusing hair dryers, shea butter shampoo, and frizz-fighting shine serum.

Sale Ended February 02, 2013


Who can say no to a little indulgence? Shop cosmetics, pro-grade tools, and products for a fully stocked beauty arsenal. You’ll find everything from flat irons and false lashes to manicure sets, nourishing anti-aging creams, and much more. Time to pamper yourself!

Sale Ended February 08, 2013

Tools of the Trade Feat. Silk'n At-Home Laser Hair Removal

Want to look salon-perfect every day? With the beauty-junky-endorsed, D.I.Y. tools in this fun sale, it's a cinch! Our roundup — the same ones the professionals use — are perfect for maintaining head-to-toe glamour. Think exfoliating facial brushes from Make Me Heal, power-packed hair dryers from Sedu, teeth-whitening kits from Tanda, and more.