Designer Hilda Yim named her children's label Siaomimi after her daughter Charisse's nickname — the design inspiration comes from her own childhood memories. But she didn't start out as a childrenswear designer. A graduate of Parsons School of Design, she worked for Anna Sui and DKNY before moving back to Hong Kong and launching her Shopaholic womenswear label. When her daughter was born in 2006, she switched her focus to children's clothes. Modern with a sweet, vintage feel, you'll wish these pretty pieces came in your size, too!
Bright, vintage-inspired pieces to mix and match for a colorful look.
Irresistible deals on the wear-now sandals, sneakers, and ballet flats they need.
An ultra-chic mix of our favorites pieces for the season.
Easy, wear-everywhere clothes, playfully remixed with ultra-bright colors and sunny prints.