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About Simonetta

Simonetta has been crafting designer clothing and shoes for children since the 1950s, when company founder Maria Bianca Stronati founded her now-iconic kids’ fashion brand in the medieval town of Jesi, Italy. Named after one of Stronati’s daughters, Simonetta designs several lines of clothing, each grouped by age: Simonetta Tiny, for newborns and baby stylistas up to age two; Simonetta Mini, for toddlers and kids up to age seven; and Angels, a girls’ collection done with the high-end label Roberto Cavalli. Peerless quality and innovation are the two primary pillars of Simonetta’s design philosophy, evident the brand’s shimmering, pastel cotton dresses, boys’ tailored gabardine trousers, and infant-sized knitwear. Your little cuties will love Simonetta's comfortable glamour.

Past Sales Featuring Simonetta

Sale Ended October 21, 2013

Almost Gone: One-of-a-Kind Picks

Spot a piece with your little one's name on it? Snag it before it's too late — each item in this huge assortment is the only one of its kind left in stock. Find some of our favorite items for kids, including casual and dress-up clothes, charming shoes, and more.

Sale Ended February 25, 2014

Girls' Apparel: Up to 90% Off

Fill her closet with pretty dresses, ballet flats, and more from our favorite brands.

Sale Ended January 22, 2014

Last Chance Kids': Up to 90% Off

We’ve got everything your little one needs in this massive blowout. Stock their drawers with our hand-picked favorites, including tees, pants, and coats for boys and dresses, cardigans, and skirts for girls. Plus, comfortable, chic looks for moms-to-be — all up to 90 percent off.

Sale Ended January 20, 2014

Girls' Dresses: Up to 90% Off

Whether she's headed to a birthday party, needs a fun look for school, or just wants a comfy, cute outfit, we have a look to match your little one's style. Choose from our collection of velvet, corduroy, jersey, and cotton dresses to keep your sweetie twirl-ready all year long.