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About SmoothCo.

Forget your Jeff Spicoli associations with surfwear. Drawing from its Southern California roots, Smooth reinvents your typical surf mainstays—the hoodie, the board short, the beach T-shirt—by using sophisticated fabrics, colors, and details like hidden zippers and stylishly placed buttons. The company also creates more tailored staples, such as fisherman-style cardigans and button-down shirts. The overall look evokes the laid-back spirit of SoCal, but with all those rough edges smoothed out.

Past Sales Featuring SmoothCo.

Sale Ended August 28, 2010

Final Sale: Up to 90% Off - 8/23/2010

From 3.1 Philip Lim's avant-garde orange utility pants to the blazers and shirts of Y's Yohji Yamamoto, this massive final sale runs the gamut from cutting edge to classic, from formal to casual and from cashmere to cotton to wool.

Sale Ended August 02, 2010

Warriors of Radness, Simple and SmoothCo.

An everything sale for summertime. Warriors of Radness — shortened among the cognoscenti as W.O.R. — offers the best and the brightest swim trunks and graphic T-shirts; Simple offers flip flops padded with organic hemp and sneakers in bold colors. SmoothCo.'s chambray shorts are unusual and deeply deeply comfortable summerwear.

Sale Ended September 23, 2010

Sneaky Steve, Maui and Sons, SmoothCo. & More

Here's a four season sale with everything from board shorts from Maui and Sons and light chambray shorts from SmoothCo. — for those lucky enough to live in clement climes — to light spring plaid shirts from Nicholas K and more wintry gear like merino wool hoodie from Mishka. The shoes — bright and minimal — are courtesy Sneaky Steve. They can be worn always and forever.

Sale Ended January 20, 2010

Smooth Co.

Introduce a few new pieces into your wardrobe and the whole shebang gets a second life. Start with one of Smooth Co.'s waxed denim jackets, or go for a checked button-down and a hoodie lined in buffalo plaid. Smooth is the cure for your common-clothes blues.