SmoothCo.

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About SmoothCo.

Forget your Jeff Spicoli associations with surfwear. Drawing from its Southern California roots, Smooth reinvents your typical surf mainstays—the hoodie, the board short, the beach T-shirt—by using sophisticated fabrics, colors, and details like hidden zippers and stylishly placed buttons. The company also creates more tailored staples, such as fisherman-style cardigans and button-down shirts. The overall look evokes the laid-back spirit of SoCal, but with all those rough edges smoothed out.

Past Sales Featuring SmoothCo.

Sale Ended March 31, 2012

Spring Favorites: Madras, Plaid & Seersucker

Warmer weather calls for new fabrics and patterns — so it’s time to trade those wools and herringbones for lightweight, seasonally appropriate options like seersucker, madras, and spring-friendly plaids. Which is exactly why we’ve pulled them all together for you in this sale.

Sale Ended August 24, 2011

Summer Blow Out: Up to 70% Off Tees, Tanks & Shirts

Summer may be on its way out, but luckily, a good shirt is a year round kind of thing (granted, you may also need a sweater). This massive sale has everything from easygoing tanks and tees to smart polos by a slew of designers. Grab one of each, and get set to tackle the fall in style.

Sale Ended August 28, 2010

Final Sale: Up to 90% Off - 8/23/2010

From 3.1 Philip Lim's avant-garde orange utility pants to the blazers and shirts of Y's Yohji Yamamoto, this massive final sale runs the gamut from cutting edge to classic, from formal to casual and from cashmere to cotton to wool.

Sale Ended October 20, 2010

Check, Please!

Plaid, like drink, is good in moderation. Don't do any tomfool thing like wearing all these plaids together but do carefully apportion out these bright examples of plaid at its best. From Steven Alan's famous plaid shirts to a deep green seersucker plaid blazer from Tailor Vintage to plaid sneakers courtesy of Simple, this is a primer in plaid, a thesis on checks. Study it well and wear it better.