Nurse-turned-entrepreneur Lynette Damir founded SwaddleDesigns in 2002 after discovering that most swaddling blankets on the market were either too small or too thick and unwieldy to conveniently fashion into a swaddle. SwaddleDesigns’ Ultimate Receiving Blanket, wearable zzZipMe sack blanket, stroller blankets, and Baby Lovie security blankets come in velvet, organic cotton flannel, and other lightweight fabrics printed with cheerful chickies, elephants, and other adorable animal designs. For parents, a set of easy-to-follow swaddling instructions is sewn onto each blanket (swaddling can reduce the likelihood of SIDS, and also helps babies sleep more soundly). In addition to blankets, SwaddleDesigns also designs Baby Burpies burp cloths and bibs, clothing, hooded towels, fitted crib sheets, and many other baby essentials. With so many stylish and high-quality baby products in its collection, it’s no wonder that SwaddleDesigns has become a favorite brand among celeb moms such as Gwyneth Paltrow and Angelina Jolie.
Oh, baby! There are so many things to buy before your munchkin arrives. Let us help out: This one-stop shop is filled with clothes, gear, toys (including Rockabye Rockers!), and furniture for little ones, and we have a special sale featuring swaddles, sleep bags, and more from Aden + Anais. We didn't forget about moms-to-be: Our selection of chic maternity styles will keep them looking fashionable throughout their pregnancy.
Super-soft accessories to keep babies snug and swaddled.
Give your baby's room that je ne sais quoi with pretty white cribs, printed wallpaper, and more.
Keep babies snug and swaddled with these super-soft accessories.