Tart Collections is the quintessential California clothing brand. Founded by husband-and-wife team Jamie and Dana Finegold, the label specializes in sexy-cool t-shirts, sleek jersey dresses, and sportswear essentials for lovers of laid-back chic. Its maternity line features diverse baby-bump flattering designs, including the flow-y maxi dress, undoubtedly star of the Tart Collections Maternity line. Mamas-to-be can also find short dresses, lightweight cardigans, and sexy off-the-shoulder tops. Since launching its first collection in 2004, Tart has attracted a loyal following in Hollywood, including Alessandra Ambrosio, Kourtney Kardashian, Katy Perry, and Nicky Hilton (spotted wearing her tiered, polka-dot Giselle dress).
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Sophisticated basics from our exclusive collaboration with the A-list New York boutique.
Versatile silhouettes made to throw on and go.
Stock your new wardrobe with NOM jersey dresses, Citizens of Humanities jeans, and more.