Founded by Nicole Ostoya and Robin Coe-Hutshing, THE NEW BLACK creates professional color stories that make the latest nail trends both accessible and affordable. Featuring pre-curated sets and colors inspired by the latest in fashion,THE NEW BLACK represents true innovation in color. The brand's range of polish is long-wearing, chip-resistant, non-toxic, and vegan.
Subtle nude nails? Not this season! Get noticed with our kaleidoscopic mix of polished from industry pros like THE NEW BLACK, Julep, and Deborah Lippmann. Opt for playfully chic lacquers, ranging from ombre pastels to rock 'n' roll glitter and neon brights. And you can even recreate the spa look at home thanks to our expert array of tools: Think LED drying lamps, quick-dry serums, micro-files, and cuticle clippers.