The ProportionofBlu

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About The ProportionofBlu

Founded in 2006, this Venice, California-based design duo has a decidedly spiritual take on men’s fashion. Designers Terrell Wick and Richard Atkins are self-proclaimed fit obsessives with a fascination for the mathematical ratios and patterns that pop up in nature. How does that translate for the consumer? Think artfully distressed jeans rendered in raw denim and an array of carefully cultivated washes and fits — the kinds of designs that have made the ProportionofBlu a favorite of boutiques all over the country.

Past Sales Featuring The ProportionofBlu

Sale Ended March 02, 2012

Denim Shop

Denim is an indispensable part of any guy’s wardrobe. It’s a simple truth, and it’s not changing anytime soon. Find the perfect-fitting pair of jeans here — in styles ranging from dark and slim to washed out and relaxed — and wear 'em for years to come. Can't choose just one? We don't blame you.

Sale Ended October 27, 2012

Mobile Preview: Clearance Up to 70% Off

Every once in a while, we wind up with some items that haven't found their way to a good home. It’s tragic, we know. But don't worry, there’s a silver lining: We’re offering them to you — at steeper-than-ever discounts — so we can make way for new gear. We’ve only got a few of each item in stock, so move fast.

Sale Ended August 28, 2010

Final Sale: Up to 90% Off - 8/23/2010

From 3.1 Philip Lim's avant-garde orange utility pants to the blazers and shirts of Y's Yohji Yamamoto, this massive final sale runs the gamut from cutting edge to classic, from formal to casual and from cashmere to cotton to wool.

Sale Ended January 04, 2010

The ProportionofBlu

How your jeans fit is all about proportion, or in this case, the cult denim line ProportionofBlu. The look of the leg ranges from skinny all the way to relaxed, with straight-leg, slim boot, boot-cut and trouser in between. Crafted from raw and washed Japanese denim, these sophisticated jeans are for the man who wants to look dressed down but still well dressed.