Trovata's chic, neo-preppy men's and women's clothing derives its charm from its bright colors, cozy fabrics, and emphasis on comfort. Founder John Whitledge, joined by several of his classmates at Claremont McKenna College, launched Trovata in 2002 as a brand for college-age men before expanding it into a full-fledged contemporary line for both sexes. Inspired by 1960s French style, 1970s American sportswear, and its California roots, Trovata offers broken-in blazers, striped pants, classic chinos, cable-knit pullover sweaters and other seasonal staples that epitomize SoCal chic. Trovata's largely unisex collection has racked up a long roster of prestigious awards, including nods from the Ecco Domani Fashion Foundation and the CFDA/<i>Vogue</i> Fashion Fund.
Flattering, feminine picks for work, weekend, and everything in between
As Moscow Fashion Week comes to a close, we're celebrating these serious style stars, spotted on the street. Standing out from the show-going crowds is no easy feat, unless you happen to be a part of the impeccably dressed tribe known as the "Russian Fashion Mafia." Ultra chic members like Mira Duma and Elena Perminova serve up outfit inspiration worthy of a photo op in eye-catching looks often ripped straight from the runways. Tap into the It Girl look yourself with the wardrobe upgrades below, and cue the flashbulb frenzy.
Supremely feminine numbers in every cut, color, and print imaginable
Chill out this spring with dresses and separates in cool hues.