Tsovet & more

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About Tsovet

Launched by L.A.-based entrepreneur David Bonaventura in 2008, Tsovet designs Swiss-made watches that combine traditional craftsmanship, cutting-edge technology, and an understated, utilitarian aesthetic. Instead of going through the archives of horological history, Tsovet derives inspiration from motors, aviation, and industrial tools — in other words, functionality is king. Inspired by vintage avionic instruments, the water-resistant SVT-AT76 (square face) and SVT-FW44 (round face) feature precise Swiss quartz movements, premium Italian leather watch bands, and matte-finished, stainless-steel cases. And let’s not overlook the SVT-GG42, a distinguished timepiece whose all-black dial, face, watch band, and hands give it a futuristic and dramatic look. Tsovet’s wares are proof that analog authenticity is always in style.

New Sales Featuring Tsovet & more

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Past Sales Featuring Tsovet & more

Sale Ended June 05, 2015

Rugged Watches Feat. AVI-8

Tough timepieces with bold accents and unique details, crafted for every occasion

Sale Ended September 12, 2014

Fashion Watches Feat. AVI-8

Elegant, rugged timepieces to toughen up your everyday look.

Sale Ended June 23, 2014

AVI-8 Watches

Inspired by three generations of Royal Air Force aircraft, the timepieces by the aptly named AVI-8 blend modern design with classic style. Featuring rugged chronographs and automatic movements, this selection of watches may be fit for the battlefield, but they’ll look just as great paired with your suit and tie.

Sale Ended September 26, 2014

Statement Watches

Sporty chronographs and elegant automatic movements that won’t fall out of fashion.