Launched by L.A.-based entrepreneur David Bonaventura in 2008, Tsovet designs Swiss-made watches that combine traditional craftsmanship, cutting-edge technology, and an understated, utilitarian aesthetic. Instead of going through the archives of horological history, Tsovet derives inspiration from motors, aviation, and industrial tools — in other words, functionality is king. Inspired by vintage avionic instruments, the water-resistant SVT-AT76 (square face) and SVT-FW44 (round face) feature precise Swiss quartz movements, premium Italian leather watch bands, and matte-finished, stainless-steel cases. And let’s not overlook the SVT-GG42, a distinguished timepiece whose all-black dial, face, watch band, and hands give it a futuristic and dramatic look. Tsovet’s wares are proof that analog authenticity is always in style.
Tough timepieces with bold accents and unique details, crafted for every occasion
Elegant, rugged timepieces to toughen up your everyday look.
Inspired by three generations of Royal Air Force aircraft, the timepieces by the aptly named AVI-8 blend modern design with classic style. Featuring rugged chronographs and automatic movements, this selection of watches may be fit for the battlefield, but they’ll look just as great paired with your suit and tie.
Sporty chronographs and elegant automatic movements that won’t fall out of fashion.