The history of Under Armour begins in 1996, when brand founder Kevin Plank hatched a plan to create the most innovative high-performance T-shirt possible. Plank, a former football player, wanted his shirts to wick sweat from the body and regulate body temperature, among other things. After accomplishing that goal, Under Armour expanded to include shorts and other sportswear as well as baseball cleats and athletic shoes, boots, luggage, protective gear, and sunglasses. The company’s temperature-specific HeatGear (for hot days), ColdGear (for cold ones) and AllSeasonGear are constructed to help athletes perform better and more comfortably regardless of the season. Based in Baltimore, Under Armour has outfitted everyone from actor Jamie Foxx to skier Lindsey Vonn in its top-quality clothes and gear.
Our favorite brands and styles from this week's sales.
Colorful cotton briefs, trunks, tanks, and more by the L.A. label.
Performance boxer briefs, tees, and tanks from an American athletic gear specialist — now available for the first time on Gilt.
Though often neglected, a man’s underwear is the foundation upon which a fantastic get-up is built. And this sale has everything — from colorful, sporty numbers to classic, minimalist options. So whatever your style, we’ve got what you need to make sure your base layer is as stylish as your outward-facing look.