Designing under the mandate ‘liberating youngsters from the confines of cutesy’, Urban Smalls has created a lively, colorful and humorous line of baby wear. Born in New York City’s East Village in 2004, Urban Small’s products are a reflection of its birthplace… hip, stylish and fun. From playfully quaint bodysuits to luxuriously soft tops, Urban Smalls offers an abundance of groovy yet eco-friendly baby wear made from soft viscose, organic bamboo or 100% certified organic cotton. Its designs feature baby yoga pants, bubble dresses and retro-ringer bootysuits that come with a lap collar for easy on/off over the baby’s head. Not only was Urban Smalls’ signature bodysuit featured on the cover of People Magazine, it has also been spotted on celebrity toddlers, including country star Brad Paisley’s son. Urban Smalls also carries infant track pants, pageboy hats and bibs… all a little different for parents who don’t take themselves too seriously.
Outfit them in these eco-friendly getups.
Standouts from the week's most popular sales
Above all, baby clothes need to be soft, and these sweaters, tees, pants, rompers, and more really deliver. Simple details and subtle patterns make them the perfect base for your child's wardrobe.
Darling outfits, velvet-soft blankets, and more first-year musts.